Nick Schonberger columns Nike Tennis is back
Initially, I ran this Highsnobiety as an editorial at the end of May, but I wanted to share it here. My views on the current culture of Nike tennis shoes. Tennis is what made me love sneakers, and as such the excitement of a new court shoe can (barely) for winds asset basketball. I am very hyped on the new Hyperfuse, which has a shape and feel similar to the LWP legal challenge (which I wore for tennis and basketball) and as I have just returned from wear tests of these thought 'hell Why not re-post part of tennis.
Nike Tennis is back.
What's this? Nike has not recently covered the carrier now legendary Roger Federer, promote a legacy of success of the brand, Grand Slam victories, bringing the Blazers back into the regular rotation of tennis? Yes, of course. Nike Tennis has not exactly fallen on the map, but it was sometimes a shoe since the programming has the potential of the street of the glorious Courtballistic Air 2.3.
Last week we showed the kit sports Raphael Nadal on clay in Paris red. The color and style of keeping the rebel days Harken Andre Agassi. Days that put Nike on the tennis map and on the feet of people who may not even be thought of swinging a racket.
Tennis and Nike have a long tradition. John McEnroe started working with the swoosh in 1978. He appeared in "Rebel with a Cause" campaign and later defended the original cross trainer. Phil Knight first choice McEnroe tennis with a legacy of personality swoosh.
Agassi, of course, this expanded vision (his rebellion featured in advertisements strongly by Cannon). It was the face of the Challenge Series Court, who constantly challenge the standards of tennis in terms of aesthetics and color. Some even thought that was the rule all the whites of Wimbledon, it was to avoid when he missed the tournament three years in a row.
Rebellion.
Nike Tennis was a time a swagger that translates beyond the limits of the jurisdiction. He revolted against the refinement of traditional European eyes that had found favor on the rooftop at the corner of Columbia and American streets. He was brash and it is distinct.
Nike tennis heyday was undoubtedly the 1990s. Save for pumps to Michael Chang, it was Agassi who models have been the smartest. Two other American has also figured in the mix - Jim Courier and Pete Sampras. Both models were equipped with installation of their personality. Play Scrappy Courier generated trainers extremely durable and love of baseball as found in striped shirts. The air resistance was a guarantee of six months (to be fair, Adidas also gave a similar assurance on one of their models), and was appointed a future classic by Bobbito Garcia in his Where did you Get Those? . shoes Sampras might have lacked the panache of its rivals here, but certainly did not fail. Damn, they were assembling his style pure business.
However, these tennis shoes 1990s remained (with the exception of models of court challenge) a key under the radar. Nike Basketball hits rule the roost back, and while the contemporary wooden shoes still has a flood of interest, the tennis shoe remains relatively calm.
With the Nike Air 2.3 Courtballistic gently lifts the profile of his department tennis again. We can not miss the nods to Agassi. With its advanced X Dragon feet, those of us with a lust 90s can not avoid thinking of Mr. Courier. And in its white, black and gray medium incarnation, they could still work for Sampras sartorially moderate.
Like Agassi initial climb, the challenges of shoes bold stylistic notions of "classical". We live in an era when tennis odes to the past are not unknown in the style of the street. canvas uppers and rubber soles - the facets of the traditional judicial duel boot - are at the foot of almost everyone.
